Keap
Small Business CRM & Automation
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Small Business CRM & Automation
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90 daysLaunch Year
2001Country
Headquartered in Chandler, Arizona, Keap is a privately-held firm that delivers email marketing and sales automation platforms specifically for small business clients. The company was founded in 2001 by Scott Martineau, Eric Martineau, and Clate Mask, operating initially under the name Infusionsoft. It has since grown to provide an integrated set of services aimed at simplifying customer relationship management (CRM), marketing activities, and e-commerce functions.
Keap's origins trace back to an automated script for managing sales leads, which formed the basis for its subsequent Software as a Service (SaaS) business model. This early development underscored its mission to supply small enterprises with efficiency-boosting and growth-oriented solutions.
Substantial investor backing has supported the company's expansion. A notable $54 million investment from Goldman Sachs in 2013 helped bring total funding beyond $125 million, enabling Keap to broaden both its product features and its presence in the market.
The year 2019 marked a significant transition when Infusionsoft adopted the new name Keap. This change signaled a refined strategy to make its tools more accessible for small businesses and was accompanied by the launch of a simplified software edition designed for users of all technical skill levels.
Through its unified platform, Keap combines multiple tools such as web form building, automated campaign management, return-on-investment analytics, sales pipeline updates, customer database administration, and e-commerce support. This consolidated system allows small businesses to handle customer relationships and sales cycles with greater effectiveness.
Industry recognition has highlighted Keap's innovative work and dedication to client success. Among its honors, the company received Inc. Magazine's 2013 Hire Power Award, placing fourth in software for generating more than 240 new jobs in one year. Furthermore, by 2013, Keap had been included seven times on Inc.'s prestigious 500/5000 list of rapidly expanding private companies.
A new phase for Keap began in late 2024 when Thryv Holdings revealed plans for a strategic acquisition, anticipated to finalize before the quarter's end. This move is poised to open additional resources and opportunities to advance support for small business customers.
From its founding to the present, Keap has consistently focused on equipping small businesses with streamlined marketing and sales tools, helping them achieve growth and navigate competitive markets successfully.

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