Program Information
Earn
$10 Per Customer
Networks
Category
Cookie Length
7 daysLaunch Year
2012Country
Instacart operates as a leading digital marketplace for grocery delivery, linking consumers with an extensive network of retailers such as supermarkets, pharmacies, wine merchants, and pet supply outlets. Established in 2012 by founders Apoorva Mehta, Max Mullen, and Brandon Leonardo, the company launched its services in the San Francisco Bay Area with a goal to bring groceries from neighborhood stores directly to homes. Its growth has been substantial, and it now provides a variety of retail support services to more than 1,500 retail partners at over 85,000 sites.
The platform has consistently rolled out new offerings, such as the Instacart+ subscription for unlimited free deliveries, collaborations with major U.S. grocery chains, strategic purchases to enhance retail technology, and the comprehensive Instacart Platform that delivers full-scale solutions for retailers.
Shoppers begin by creating a free account or subscribing to Instacart+, a membership that includes perks like waived delivery fees on orders above $35 and lower service charges. Through the service, users can order from local stores online, and a dedicated shopper personally selects and delivers the items, often on the same day. A distinctive aspect of Instacart is its model: instead of maintaining central warehouses for fresh goods, it relies on shoppers to collect products directly from partner stores, adding a human element to the digital experience. The service is accessible throughout all 50 U.S. states and across more than 13,000 cities in North America, positioning it as one of the continent's most extensive grocery delivery networks.
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