Emporia
72
Market Research And Consumer Insights
Program Information
Earn
$50 Per Sale
Networks
Category
https://www.emporiaresearch.com
Market Research And Consumer Insights
Earn
Networks
Category
Payment Methods
Cookie Length
90 daysLaunch Year
2020Country
Founded in 2020 by ex-Goldman Sachs, Amazon, and Marriott executives, Emporia Research is a New York-based firm specializing in B2B audience solutions. It provides market research agencies, consultancies, startups, and other enterprises with a flexible platform—available for self-service or managed use—to connect with verified professionals for qualitative and quantitative studies. The company's mission is to replace antiquated sampling techniques, which often suffer from inaccurate self-reported information and significant fraud, by setting a higher benchmark for data quality and precision.
Central to its offering is mrxCore, a robust system leveraging a database of close to 800 million professional and firmographic records. Utilizing proprietary algorithms, this platform allows clients to accurately identify and engage specialized B2B segments. Features such as sophisticated targeting, a built-in survey tool, and AI-powered scheduling for qualitative interviews streamline the entire process of audience recruitment and project management.
Addressing data integrity concerns, Emporia employs LinkedIn-verified authentication through its Polis portal. By validating corporate email addresses, LinkedIn profiles, and digital fingerprints, the system effectively filters out duplicate or fraudulent participants. This approach can cut data cleaning efforts by as much as 92.5%, providing a level of assurance seldom found in conventional research panels.
The company's comprehensive model also incorporates Levada, an intelligent traffic distributor that balances participant supply across vendors, alongside a digital rewards wallet for efficient incentive management. Together, these tools support the complete B2B research cycle, encompassing audience definition, outreach, project oversight, verification, and reward distribution.
Operating on a lean, platform-centric ethos, Emporia combines a data-driven, partially self-serve system with optional expert support. It is tailored for organizations seeking greater speed, accuracy, and transparency in their research operations. Recognized with awards like "Best New Product Innovation in Research" and supported by more than $6 million in venture capital, Emporia is transforming the B2B research landscape through enhanced reliability, diminished fraud, and a superior user experience.
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