Blueland
75
Eco-Friendly Cleaning Products
Program Information
Earn
5-10% Commission
Networks
Category
https://www.blueland.com
Eco-Friendly Cleaning Products
Earn
Networks
Category
Cookie Length
30 daysLaunch Year
2018Country
Established in 2018 by co-founders Sarah Paiji Yoo and John Mascari, Blueland operates from New York with a clear purpose: to transform the cleaning and personal care industry by removing the need for disposable plastic containers. Its core objective is to offer the public high-performing, budget-friendly, and planet-positive solutions.
Its range of sustainable home and personal care products features items like laundry detergent, dish soap, hand soap, and multi-surface cleaners. These come as concentrated tablets or powders that customers activate with tap water in durable, refillable containers called Forever Bottles, drastically cutting down on plastic pollution.
This unique business model attracted notable recognition, including a deal with investor Kevin O'Leary during the Season 11 debut of the television show "Shark Tank."
The company's environmental commitment is validated by numerous respected certifications. It holds status as a B Corp, is Climate Neutral Certified, and has earned accolades such as Cradle to Cradle, EPA Safer Choice, Leaping Bunny, Certified Vegan, and USDA Bio-Based. These achievements highlight its focus on safety and ecological integrity.
To support its growth, Blueland has secured around $35 million in funding through several investment rounds. Backers like Prelude Growth Partners, Global Founders Capital, and Comcast Ventures have provided the capital to help broaden its market presence and product portfolio.
Market reception has been strongly positive, with the brand accumulating more than 75,000 five-star customer reviews. Users frequently commend the products for their cleaning power, appealing fragrances, and sustainable design, aligning with a growing demand for responsible household options.
Furthering its mission, Blueland pursues strategic initiatives and partnerships. A key example is the 2024 "Pointless Plastics" campaign launched with environmental advocate Pattie Gonia, designed to highlight the issue of single-use plastics and inspire greener habits.
Sustainability principles also guide the company's operations, from employing compostable paper packaging to providing a subscription service for easy refills. Through continuous innovation and consumer outreach, Blueland advances steadily toward its goal of eliminating single-use plastic waste.
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