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30 daysLaunch Year
1990Country
Founded in 1990 and based in Bolingbrook, Illinois, Ulta Beauty stands as the premier beauty retail destination in the U.S. Its guiding principle, "All Things Beauty. All in One Place.®", signifies its unique model that brings together an unparalleled assortment of cosmetics, skincare, haircare, and fragrances alongside professional salon services. The retailer provides access to more than 25,000 items from over 600 brands, spanning both prestigious names and new discoveries, to meet the needs of every beauty enthusiast.
Beyond its immense product catalog, Ulta Beauty is distinguished by its integrated service approach. Each location features a full-service salon offering styling, makeup application, and skincare treatments. The company ensures seamless shopping through a robust omnichannel strategy, allowing purchases online, through its mobile application, or in-person, with convenient fulfillment choices like curbside and in-store pickup.
The core pillars of the Ulta Beauty experience include:
In pursuit of its mission, Ulta Beauty extends its focus beyond commerce to enact positive change. The company is dedicated to responsible environmental, social, and governance practices, seeking to enrich lives, support communities, and advance sustainability.

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