
Traeger Grills
Wood pellet grill pioneers
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Wood pellet grill pioneers
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Cookie Length
30 daysLaunch Year
1985Country
As a leader in outdoor cooking, Traeger Grills established a new standard by launching the original wood pellet grill in the late 1980s. The company began in 1985 as a family-run operation in Oregon, founded by Joe Traeger, and has since evolved into an international brand celebrated for its inventive approach, ease of use, and exceptional taste.
The core of the brand's innovation lies in its wood pellet system. This technology enables a variety of cooking methods—from grilling and smoking to baking and roasting—all infused with authentic hardwood flavor. An automated auger delivers all-natural wood pellets to the fire pot, while a digital controller ensures accurate temperature management. This reliable control over heat and smoke allows cooks of any skill level to produce restaurant-worthy dishes.
Traeger distinguishes itself through a dedication to intuitive, connected cooking. Key models within its Pro, Ironwood, and Timberline ranges incorporate WiFIRE® technology. With the accompanying Traeger app, users can remotely adjust heat, manage timers, and track their food from a smartphone, merging classic wood-fired taste with contemporary convenience and cementing the brand's status in smart outdoor cooking.
Beyond appliances, Traeger fosters a vibrant lifestyle community centered on shared meals and culinary exploration. The brand supports this culture with a full suite of products, including proprietary seasonings, sauces, grill accessories, and a selection of 100% natural hardwood pellets, each designed to complement different foods.
Renowned for their build quality, longevity, and consistent results, Traeger grills are trusted by home enthusiasts and culinary professionals. They provide the tools to master diverse dishes, whether it's smoked barbecue, artisan pizza, or a flawlessly cooked steak, simplifying the process of achieving elevated outdoor meals.
Traeger continues to drive the pellet grill category forward, persistently enhancing its offerings for improved control, flexibility, and flavor. Supported by a dedicated community and an unwavering focus on quality, the brand is at the forefront of transforming global barbecue and outdoor cooking experiences.

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