Onnit
Brain, Workout, and Health Supplements
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Networks
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Brain, Workout, and Health Supplements
Earn
Networks
Category
Cookie Length
45 daysLaunch Year
2010Country
Onnit is a wellness enterprise focused on elevating human potential through its unique products and educational offerings. Established in 2010 by Aubrey Marcus, the company merges modern scientific validation with time-honored principles to develop supplements, exercise gear, and lifestyle aids that foster holistic health for the body, mind, and emotions.
Its guiding principle, "Total Human Optimization," centers on reaching one's highest capacity across all life domains. A key offering, Alpha BRAIN, is a nootropic designed to sharpen concentration, memory, and cognitive acuity. Recognized as a leading cognitive support formula, it has attracted a dedicated user base of professionals, athletes, and driven individuals looking to improve daily mental performance.
The company's fitness selection extends beyond supplements to include equipment like kettlebells, battle ropes, and unique implements such as steel maces and clubs. These products aim to build functional strength, stamina, and flexibility. To support this approach, Onnit supplies digital assets including exercise regimens, tutorial videos, and dietary advice, helping customers seamlessly integrate its methodologies.
For targeted nutritional support, Onnit formulates supplements addressing distinct wellness objectives. These range from New MOOD, a formula to aid relaxation and stress response by supporting serotonin, to Total Human, a comprehensive daily nutrient system for energy and recovery. Its Earth Grown Nutrients and Protein Bars also meet increasing interest in plant-based dietary options.
Integrity in sourcing and openness about ingredients are fundamental to Onnit's operations. It prioritizes premium, ethically obtained components and shares clear details on product formulations. This ethical stance is reflected in its collaborations with athletes, coaches, and health advocates who share its goal of empowering people to achieve an optimal life.
Through an active digital community, podcast series, and informative materials, Onnit has cultivated a lifestyle movement. For those aiming to boost cognitive function, advance physical conditioning, or adopt a more balanced lifestyle, the company provides integrated tools to support the journey toward realizing one's complete capabilities.

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