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30 daysLaunch Year
2007Country
LightInTheBox Holding Co., Ltd. operates as an international e-commerce firm, shipping a diverse selection of lifestyle goods directly to a worldwide clientele. Since its establishment in 2007, it has grown into a significant force in online retail, with an extensive catalog featuring apparel, accessories, electronics, and home and garden merchandise.
Initially, the company concentrated on supplying cost-effective fashion and lifestyle items to a broad audience spanning more than 200 countries and regions. Its operations are powered by an innovative, data-centric model that facilitates the large-scale production of personalized items like wedding and evening gowns, while streamlining marketing, inventory, and logistics.
The company marked a key achievement by becoming publicly listed on the New York Stock Exchange on June 6, 2013, trading under the symbol "LITB." This step highlighted its development and dedication to broadening its international presence.
In 2024, LightInTheBox pivoted its strategy toward fashion design, introducing its own brand, Ador.com. This initiative targets the increasing worldwide appetite for affordable premium fashion, focusing on high-quality women's apparel for the 35 to 55 age group at value-driven prices. Ador.com supports its design process with studios and sample shops located in the United States and China, such as a boutique and studio in Campbell, California.
In addition to its direct-to-consumer business, the company provides a full range of support services for other e-commerce enterprises. These include advertising, supply chain oversight, payment handling, order fulfillment, and shipping logistics, demonstrating its adaptability and investment in the wider digital commerce community.
With its main headquarters in Singapore, LightInTheBox also runs offices in California, Shanghai, and Beijing, indicating its global operational scope. Its core objective is to utilize its robust supply chain and distribution networks to deliver well-made products to international customers at reasonable prices.

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