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30 daysLaunch Year
1999Country
Founded in 1979 in Costa Mesa, California, by Bob Hurley, Hurley is a celebrated lifestyle brand born from a passion for the ocean and surf culture. It first gained recognition for its pioneering boardshorts, engineered specifically for the rigorous requirements of surfers. Over time, the brand has broadened its influence, connecting with diverse youth movements including skateboarding, music, and art.
Its product line encompasses performance-driven surfwear, everyday casual clothing, footwear, and accessories, all infused with a fearless attitude and a commitment to inclusive innovation. Sustainability is a key priority, with initiatives focused on recycled materials and environmentally responsible processes to reduce its ecological footprint. Hurley also actively builds community by backing surf events, championing new artistic talent, and participating in charitable activities. Driven by a goal to motivate and uplift future generations, the brand remains an iconic symbol of the adventurous and independent spirit central to coastal living worldwide.

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