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30 daysLaunch Year
2002Country
Established in 2002 in Niwot, Colorado, Crocs, Inc. is a publicly traded company founded by Samuel Thomson. With a global workforce ranging between 1,000 and 5,000 individuals, the brand has achieved worldwide distribution, reaching customers in more than 90 nations with cumulative sales exceeding 200 million pairs of footwear.
The company's annual revenue surpasses one billion dollars, supported by a diverse portfolio of over 300 styles suitable for year-round wear. A key innovation behind its products is the proprietary Croslite™ material, which defines the comfort and functionality of every shoe. This unique substance is soft, comfortable, leaves no marks, and resists odors.
Under the leadership of CEO Andrew Rees, who assumed the role in 2017 after serving as president from 2014, Crocs has solidified its transformative impact on the shoe industry. Rees brought over 25 years of footwear expertise to the company, having previously consulted for Crocs during his tenure at L.E.K. Consulting in 2013 and 2014. The company continues to maintain a significant and influential position in the market.
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